logo velo3d

Our Work

  • Research & insights
  • Customer archetype
  • Brand positioning
  • Brand messaging
  • Identity design
  • Art Direction
  • Sales Materials
  • Marketing comps
  • Packaging direction
  • Web design

The Challenge

Creating a new future for a manufacturing trailblazer

Velo3D is a pioneer in additive manufacturing for mission-critical metal parts. With a client roster that include the premier names in space exploration, aviation, energy, and beyond, they were preparing for an IPO and were seeking new ways to communicate their world-changing business and brand. Velo hired We Are Bill to unlock creative insights, craft a cohesive brand story and vision and execute this brand from strategy to tagline and identity to digital design experience.

insight

Engineers and scientists are constantly operating under constraints and fixed parameters. For them Velo makes the impossible, possible.

velo-color

A dot pattern was developed to communicate the permission Velo3D operates with.

velo-typography

Renders are use to help illustrate products and process.

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— Renette Youssef, Velo3D

“We turned the manifesto into an anthem video to unveil our new brand to our employees. The response was so positive. We are using the guardrails to help shape the culture of our team and decisions on talent.”

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