Our Work

  • Research & Insights
  • Positioning
  • Guardrails
  • Brand Messaging
  • Art Direction
  • Campaign Strategy
  • Brand Book

The Challenge

Designing a new future for an historic brand.

Founded in 1818, Brooks Brothers hired We Are Bill in 2023 to help them understand how to regain cultural relevance and open their aperture to reach new consumers. We built their brand book — providing clear guidance on their identity, and defining marketing and social guidelines for their Fall/Winter 2023 Campaign visuals and videos.


People see Brooks Brothers as a way to make special moments last.

— Ken Ohashi, Brooks Brothers CEO

"We Are Bill is great. Having them come in from the outside to create our new architecture and story was fantastic."

All rights reserved We Are Bill 2024.