Our Work

  • Research & insights
  • Brand strategy
  • Product strategy
  • Communication strategy
  • Identity system design
  • Iconography system
  • Copywriting
  • Creative direction
  • Packaging design
  • Product positioning
  • Product messaging

The Challenge

Elevate and clarify an oxygen-rich sports drink with a new identity.

O2 had been in the hydration game for several years but needed help clarifying and reinvigorating its brand to reach a broader audience. With most of their consumers in CrossFit it was time to show the world how oxygen-rich electrolyte water was the ideal sports drink. We dove in and helped them with a new brand strategy that led to a new identity and packaging design. 


Nutrition and taste go hand in hand.

— Dave Colina, O2 Co-Founder

“Throughout the entire project we felt very “heard” by We Are Bill. We got exactly what we wanted.”

All rights reserved We Are Bill 2024.