Grocery stores are a $100 billion dollar business. But in many ways, they have not kept up with advancements in technology, consumer behavior and convenience. Delivery models have cropped to solve paint points, but many of those are unprofitable. Enter Addie’s: Grocery re-imagined to bring you convenience without compromise. Specifically, Addie’s is a drive-up grocery with a seamless customer experience, the freshest produce, and zero hassles. The We Are Bill team led consumer research, brand strategy, naming, brand story, and brand design. We’re also proud investors.