Our Work
- Research & insights
- Customer archetype
- Brand positioning
- Brand messaging
- Identity design
- Art direction
- Sales materials
- Marketing comps
- Packaging direction
- Web design
The Challenge
Creating a new future for a manufacturing trailblazer
Velo3D is a pioneer in additive manufacturing for mission-critical metal parts. With a client roster that include the premier names in space exploration, aviation, energy, and beyond, they were preparing for an IPO and were seeking new ways to communicate their world-changing business and brand. Velo hired We Are Bill to unlock creative insights, craft a cohesive brand story and vision and execute this brand from strategy to tagline and identity to digital design experience.
insight
Engineers and scientists are constantly operating under constraints and fixed parameters. For them Velo makes the impossible, possible.
A dot pattern was developed to communicate the precision Velo3D operates with.
Renders are used to help illustrate products and process.
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— Renette Youssef, CMO, Velo3D
