logo Slingshot

Our Work

  • Research & insights
  • Customer archetype
  • Brand positioning
  • Brand messaging
  • Identity design
  • Art Direction
  • Sales Materials
  • Marketing comps
  • Packaging direction
  • Web design

The Challenge

Establishing a new look for a larger audience

Slingshot was launching 4 new and unique 2020 vehicles, each with a specific value proposition, feature set, price point, and goal target consumer. A key hurdle was that to the untrained eye, they looked similar - all the more reason for differentiated product positionings, taglines, and supporting branding and communications. They need to modernize the brand to expand and reach a younger audience.


A Slingshot is more than a vehicle, it’s a tribe.

Brand Strategy

Brand DNA

Based on Slingshot’s history and capabilities, we established a brand DNA to help guide their brand growth. 

A strategic framework was developed to define and separate each of the Slingshot products.

— Chris Sergeant, GM, Slingshot

"We Are Bill took the time to really understand our Brand and Customers to create assets and branding that enabled clearer and tighter messaging!”

All rights reserved We Are Bill 2024.