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Our Work

  • Research & insights
  • Brand strategy
  • Product strategy
  • Communication strategy
  • Identity system design
  • Iconography system
  • Creative direction
  • Product launch
  • Product activation
  • Product naming

The Challenge

Redefining activewear for the modern man

Rhone was a 4 year old company in need of a unifying strategy that was grounded in the consumer to inform their future brand decisions. Through consumer research we defined their brand positioning, mission, vision that would lay the ground work for identity system design, future photo shoots, marketing and the launch of a new product. This work coincided with the launch of their new Goldfusion technology which was positioned to lead the category in performance.


The Rhone Man is embracing new codes of masculinity, exploring their own models of self-identity, whole-body living, and community.

— Nate, Rhone Founder & CEO

“We Are Bill helped build consensus around something we were all feeling but then could have the collective confidence to execute because it had the stamp of approval of an expert who had done the real work.”

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All rights reserved We Are Bill 2024.