Our Work
- Research & insights
- Customer archetype
- Brand positioning
- Brand messaging
- Identity design
- Art Direction
- Sales Materials
- Marketing comps
- Packaging direction
- Web design
The Challenge
Delivering new relevance for a sustainability trailblazer
Premium oral care brand Radius was looking to freshen up, stand out, and connect with new audiences. Specifically, they needed storytelling, design, and a new digital experience.
insight
Rooted in design and thoughtful production, Radius is poised to lead in sustainable oral care.
Brand Strategy
Rediscovering the consumer.
With 40+ years in business around the world, Radius needed to rediscover who their consumer was. We conducted in depth ethnographies to define who their consumer is and should be. We defined two key consumer mindsets and the halo of influence they had.
Scroll over image to see site
