Our Work

  • Research & insights
  • Customer archetype
  • Brand positioning
  • Brand messaging
  • Identity design
  • Art Direction
  • Sales Materials
  • Marketing comps
  • Packaging direction
  • Web design

The Challenge

Delivering new relevance for a sustainability trailblazer

Premium oral care brand Radius was looking to freshen up, stand out, and connect with new audiences. Specifically, they needed storytelling, design, and a new digital experience.


Rooted in design and thoughtful production, Radius is poised to lead in sustainable oral care.

Brand Strategy

Rediscovering the consumer.

With 40+ years in business around the world, Radius needed to rediscover who their consumer was. We conducted in depth ethnographies to define who their consumer is and should be. We defined two key consumer mindsets and the halo of influence they had.

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