Our Work

  • Research & insights
  • Customer archetype
  • Brand positioning
  • Brand messaging
  • Identity design
  • Art Direction
  • Sales Materials
  • Marketing comps
  • Packaging direction
  • Web design

The Challange

Launching the league of the future for the sport of the future

The Premier Lacrosse League is the newest pro league in the US. With a disruptive tour-based model and a player-owned fan-centric approach, the founders of the PLL needed a full brand kit and team names and identities that were just as bold and forward-leaning as the league itself. We Are Bill was hired as Agency of Record.


Building a league from scratch for the 21st Century demanded turning old models on their heads. The PLL would be entirely by the players and for you, the fans.

— Mike Rabil CEO, Co-Founder, PLL

“We Are Bill’s work was foundational to the build of our league. We would highly recommend them to any prospective clients.”

All rights reserved We Are Bill 2024.