Our Work
- Research & insights
- Customer archetype
- Brand positioning
- Brand messaging
- Identity design
- Art Direction
- Sales Materials
- Marketing comps
- Packaging direction
- Web design
The Challange
Launching the league of the future for the sport of the future
The Premier Lacrosse League is the newest pro league in the US. With a disruptive tour-based model and a player-owned fan-centric approach, the founders of the PLL needed a full brand kit and team names and identities that were just as bold and forward-leaning as the league itself. We Are Bill was hired as Agency of Record.
insight
Building a league from scratch for the 21st Century demanded turning old models on their heads. The PLL would be entirely by the players and for you, the fans.
— Mike Rabil CEO, Co-Founder, PLL
“We Are Bill’s work was foundational to the build of our league. We would highly recommend them to any prospective clients.”
