Our Work
- Research & insights
- Brand strategy
- Product strategy
- Communication strategy
- Identity system design
- Iconography system
- Copywriting
- Creative direction
- Packaging design
- Product positioning
- Product messaging
The Challenge
Elevate and clarify an oxygen-rich sports drink with a new identity.
O2 had been in the hydration game for several years but needed help clarifying and reinvigorating its brand to reach a broader audience. With most of their consumers in CrossFit it was time to show the world how oxygen-rich electrolyte water was the ideal sports drink. We dove in and helped them with a new brand strategy that led to a new identity and packaging design.
insight
Nutrition and taste go hand in hand.
— Dave Colina, O2 Co-Founder
“Throughout the entire project we felt very “heard” by We Are Bill. We got exactly what we wanted.”
