Our Work

  • Research & Insights
  • Positioning
  • Guardrails
  • Brand Messaging
  • Campaign Strategy

The Challenge

Refine and define how this 40-year classic connects today

Nautica had weathered many storms over its 40 years. Given all the changes and challenges, they looked to us to help create a brand strategy to help set their course and give them the clarity they needed to evolve with the changing currents of culture. Through in-depth consumer research, we established strategic brand foundations, honoring Nautica’s roots while giving clarity for its future.


Greatness comes to those willing to go for it.

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