Our Work

  • Research & insights
  • Customer archetype
  • Brand positioning
  • Brand messaging
  • Identity design
  • Art Direction
  • Sales Materials
  • Marketing comps
  • Packaging direction
  • Web design

The Challenge

Expanding access to financial independence.

The Finance Super App, M1, needed a clear story and cohesive brand identity to go to the next level. We worked with them to understand who their consumer is and translate those insights into a new web experience and consistent brand expression.


“Wealth” can feel amorphous. M1 has an opportunity to bring it to Earth.

Our strategy clearly articulated how each of the core products interacts with one another.

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— Bob Armour, CMO, M1

“You created great work for us without any prima donna baggage, without any ego.”

All rights reserved We Are Bill 2023.