Our Work
- Research & insights
- Brand strategy
- Product strategy
- Communication strategy
- Identity system design
- Iconography system
- Copywriting
- Creative direction
- Packaging design
- Product strategy
- Product positioning
- Product messaging
The Challenge
Crafting a new brand expression for a classic category.
An at-home cocktailing company needed to redefine their brand in a fast-evolving landscape to resonate with their target audience. We unlocked their consumer, strategy, refreshed their identity and packaging and created and launched a new product line extension.
insight
Ingredients are a reason to buy and Hella gives a shortcut that doesn’t taste like it.
The logo was inspired by traditional mixology with cross-hatched typography and drip-like elements in the letter forms.
We developed a complete system of illustrated ingredients inspired by classic cocktail packaging with line engraved imagery.
— Jomaree, Hella Cocktail Co Founder & CEO
“We Are Bill understand strategy and insights and have seamless execution.”
