
Our Work
- Research & insights
- Brand strategy
- Product strategy
- Communication strategy
- Identity system design
- Copywriting
- Creative direction
- Packaging design
- Product positioning
- Product messaging
THE CHALLENGE
High-performing, transparent, and ridiculously flavorless protein.
The mission was simple: use fewer ingredients sourced from the highest-quality sources to deliver superior products for all who put their health first. We crafted the brand strategy, company name, brand identity, and packaging.

insight
Health shouldn’t be hard & nutrition shouldn’t be complicated.













