
Our Work
- Research & insights
- Brand strategy
- Product strategy
- Product positioning
- Product messaging
- Communication strategy
- Identity system design
- Copywriting
- Creative direction
THE CHALLENGE
An innovative brand for an innovative nasal epinephrine.
A biotech company with a game-changing substitute for the EpiPen needed a name, story, and visual identity.

insight
People with severe allergies don’t want to feel superhuman. They just want to be like everyone else.






-Michelle Lobel, Co-Founder & Chief Inspiration Officer, Bryn Pharma
“I would tell anyone considering hiring We Are Bill that it was a great decision for Bryn, and they were able to take our ideas and turn them into a reality.”






